During the period of time, many individuals were attached to their television screens whenever the word sports came out of the mouth of an announcer. Therefore, in order to capitalize on the sports epidemic that was sweeping the nation at that point and time, the wonder company introduced the great sneakers to the world – and the fashion began! These shoes became an instant hit from the moment that they hit the shelves in 1985, and for the past twenty five years are still generating an immense amount of attention. The shoes were made to commemorate an amazing basketball star, none other than Michael Jordan himself, kids around the world saved up their pocket money! There were a lot of things that set these sneakers apart from their competitors. The Nike Air Jordan shoes were made with a leather base and were offered with either a high top or low top appearance. Their design was also something that caught everyone’s attention. Before, the Nike Air Jordan shoes made their appearance onto the market, no one had ever seen a pair of sneakers such as these. Therefore, the demand for the shoes was actually quiet intense. To help keep the demand for Nike Air Jordan shoes alive, the Nike Corporation has been avidly releasing a new pair of Nike Air Jordan shoes every single year. There are still a plethora of children as well as adults that count down the days until new pair of Jordans are released to the public. Talk about a sneaker epidemic that will never die.